Hornets Announce Judi Health as New Jersey Patch Sponsor

The deal marks the Hornets’ first jersey patch sponsor since the end of their one-season partnership with Feastables.

Charlotte Hornets v Miami Heat — Source: Michael Reaves / Getty

The Charlotte Hornets have signed a multi-year jersey patch sponsorship with Judi Health, a New York-based health technology company valued at $3.25 billion.

Judi Health, formerly known as Capital Rx, specializes in health benefits management and employs about 1,200 people. The company currently has an office in Denver and plans to open a Charlotte location, CEO AJ Loiacono said.

The deal marks the Hornets’ first jersey patch sponsor since the end of their one-season partnership with Feastables, the snack brand founded by YouTube star MrBeast. Terms of that deal were never disclosed. The team’s first jersey patch sponsor, LendingTree, held the spot from 2017 to 2023.

The Hornets say the new partnership will bring more visibility to Judi Health as it grows its footprint in Charlotte.